I’ve thought a bit about it recently. If the newsletter is pseudonymous or branded without a specific person at the front, it can work because then it’s a matter of writing in the style of the brand.
For something more personal that’s almost like a personal blog, it doesn’t make sense because people connect to a specific person. So if the person goes away, the newsletter goes away with them. It’s probably best to collaborate in that case.
I totally agree with you! It is not a whole you can transfer. A list of readers is a group of people. Maybe newsletter creators who do that keep some kind of creative direction but still, it is not the same thing. After each creative and business owner runs his or her readership as they want.
For me, readers are people and they have no obligation to stay. They just grant us a few minutes of their time. It is such an ecosystem, as a creative it is so far from my reality and my way of seeing life in general.
By the way, could you have other writers write under your publication? As a dedicated writer, how would you manage several voices that your readers could learn from?
I’ve thought a bit about it recently. If the newsletter is pseudonymous or branded without a specific person at the front, it can work because then it’s a matter of writing in the style of the brand.
For something more personal that’s almost like a personal blog, it doesn’t make sense because people connect to a specific person. So if the person goes away, the newsletter goes away with them. It’s probably best to collaborate in that case.
It's hard to imagine transferring my readers to anywhere else, especially without their knowledge! Hard to really comprehend how that might work.
I totally agree with you! It is not a whole you can transfer. A list of readers is a group of people. Maybe newsletter creators who do that keep some kind of creative direction but still, it is not the same thing. After each creative and business owner runs his or her readership as they want.
For me, readers are people and they have no obligation to stay. They just grant us a few minutes of their time. It is such an ecosystem, as a creative it is so far from my reality and my way of seeing life in general.
By the way, could you have other writers write under your publication? As a dedicated writer, how would you manage several voices that your readers could learn from?